4 Simple Steps for a Compelling Quick Pitch for Product, Service, MLM

This article from Julie Steelman, The Entrepreneur’s Selling Expert, was just what I needed to nail down my elevator pitch.  I can’t tell you how many times I’ve been required to give one and always felt I wasn’t concise enough, sharing more information than was productive for the moment. 
Your quick pitch is your most poignant form of permission marketing. 

It’s sole intention is to get the listener to say “tell me more”.

When they do, you have just gained permission to talk more in-depth about your product or service and you are speaking to a willing participant.

To construct a compelling and quippy quick pitch doesn’t take long if you know your business well.  Here are four simple steps.

Step #1:  Identify exactly what you are selling and name it.  Use clear and concise language that is easy to understand. Incorporate an adjective into this statement.

Step #2:  What pain or suffering does your product or service alleviate?  What is the end result people get when they use your product or service?  Name the payoff the customer gets. 

Step #3:  In one phrase, tell why you care about offering this product or service?  What is your bigger goal or mission?

Step #4:  Put these items together and you have your compelling and quippy quick pitch.  Make sure to make it conversational and practice saying it often. 

Service Provider Example:
With my 10-step system, I teach entrepreneurs how to sell enough to make more money than they will ever need.  I care that entrepreneurs learn how to sell well because they are the new face of business in America.

Product Example:
I developed a green and organic skin care line that is perfect for busy women. They can rejuvenate their spirit while reducing the signs of aging in less than 1-minute a day.  I care deeply that no women suffers like I did from allergic reactions to unnatural ingredients.

MLM Example:
I help people get their joy back by empowering them to take charge of their health.  I know if everyone would put this product in their body, their life would be different.  Mine was and that is why I care that other people have the same experience.

Avoid describing your process, instead explain the specific result customers get.

Avoid trying to cover your whole story in the first encounter.

Remember the goal of a quick pitch, no matter who you are talking to, is to get them to say, “tell me more”.  It can be a reporter, a customer, a potential investor, a chance meeting or a casual conversation.

I know Julie from a business organization to which we both belong, and highly recommend her for small business owners.  Her website is www.JulieSteelman.com.  For more useful tips, subscribe to her newsletter. 
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Groupon.com, Hot New Site (Think BIG Discounts & YOUR City)

I’m a major consumer, an information junkie – yet apparently one of the last to know about Groupon.com.  Wildly popular, they’ve been featured on…

I wasted no time.  The deal for the day in Orange County, California where I live was a spa offering a European Facial and a 45 minute Swedish massage for $59, 50% off the regular cost. Needed the facial, wanted the massage. I jumped on it.

Sampling offers:   Restaurants, cooking classes, recreational events,  bus trip to Las Vegas, 5 hour sportfishing plus rod and meal, all day pass to family fun center, rock climbing lessons, hot air balloon ride and picnic – and it goes on and on.

Is this cool or what?  And strangely fun. Watch a video to see how Groupon works.
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Leg Cramp – How to Stop It in Seconds

A few nights ago, a leg cramp woke me up. I applied a technique I learned from a friend who had successfully used it for years.

With the fingertip of my index finger (right or left hand), I firmly pressed against the skin directly under my nose between the nostrils.  Cramp stopped within five seconds.

I’ve done this successfully a few times now so feel confident to share this with you.

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Get rid of that burning, painful canker sore within a day or so. Send for Canker Sores Begone now so you have it when you need it.

Funny, Creative, Clever – Eggs Painted With A Variety of Human Emotions





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Don’t allow a cold sore to erupt at the very worst time! A few dabs will prevent the entire eruption at the get-go and on-the-spot with COLD SORES BEGONE

Jordan Peele (MadTV)-My Favorite Obama Impersonator

Regardless of your personal politics, you should find this parody very funny.

Obama Debunks Birther Conspiracy from Jordan Peele

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Canker Sores! I absolutely hate them.
Boy does that ulceration inside your mouth
hurt like a [fill in your own description].
And that’s before you try to eat or drink.

There’s a non-toxic, topical remedy that
can heal it in as little as a day,

Canker Sores Begone™.

Lion in Zoo Remembers His Rescuer With A Beautiful Hug

The woman in this video found the lion injured in the forest ready to die. She took the lion home with her and nursed it back to health. When it was better, she made arrangements with a zoo to take the lion and give it a new home.

The video was taken when, after six years, the woman went to visit the lion at the zoo.

http://www.youtube.com/watch?v=X9Jz1JZFrOE

And if you like that, here’s the viral video of the two then young men in England who adopted a baby lion and later released it to the lion’s natural habitat.  Years later, they returned to see if they could find it and if it would remember them.  Whether you’ve seen this already or not, get the tissues out.  (Don’t worry-nobody is eaten).

http://today.msnbc.msn.com/id/25797678/

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COLD SORES!!! Horribly embarrassing. You can only hide out so much until it heals. Use a dab of Cold Sores Begone™ to prevent the entire ordeal.

Graphics Showing Twitter Users, What They’re Talking About and When

These graphics take a look at Twitter’s path to 10 billion tweets, and what is now known about its users and what they’re talking about.  Click Here.

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Lots of complaining about canker sores on Twitter today. Not surprising – stress and fatigue will do it.  Canker Sores Begone™ heals it within a day or two for most. Non-toxic, safe for small children, pocket size, only $11 for your next 15 canker sores,  2 bucks for shipping.  It’s fierce!  It’s on it’s way to you today, order here.

Could You Use A Great Purse Organizer?

I found one at Bed, Bath & Beyond!   Go here and watch the demo video.


You’ll kick yourself when you get the next cold sore, knowing Cold Sores Begone™ would have prevented the entire outbreak with a drop or two at the ‘tingle’.  What are you waiting for?  Unless you enjoy pain and embarrassment……