I posted the free upcoming event on this blog on June 28th hoping it would offer some information of substance. I did participate and found it quite good, lots of tips and information you probably don’t know how to cultivate relationships with editors, what to say, what not to say, how to frame pitches, what [...]
Tags:getting into national magazines·how to get into national magazines·Melissa Cassera·national magazine editors
Melissa Cassera, a publicity expert from Cassera Communications, is offering a free teleseminar this Wednesday, June 29th, 8-9pm EST. On the call, she’ll share information about how to remove the roadblocks from getting magazines to take notice of you and your business. You will learn: Why magazines are much harder to crack than other media [...]
Tags:Magazine placement
For a packaging re-design for one of my two products, Cold Sores Begone™, I consulted with Vanessa Ting, a 12-year veteran of the consumer goods and retail industry and Founder of Retail Path™. Her input prevented what would have been a costly mistake in moving forward with a design, although attractive, missed the mark and [...]
Tags:buyer at Target Corporation·packaging·packaging design·retail industry expert·Retail Path™·Vanessa Ting
With the proliferation of online radio sites, such as BlogTalkRadio.com, small business owners have more opportunities to be interviewed than ever before. Scott Lorenz, President of Westwind Communications, a public relations and marketing firm, has written a helpful list of 33 radio interview tips which covers preparation, during, and after the interview. It’s focus is [...]
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Stephen Key has been licensing products for 30 years. Some of these products weren’t necessarily something he invented from scratch. A simple improvement can be licensed. I found this 36 minute video interview fascinating. I’ll be watching it again. His book: “One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do [...]
Tags:a simple idea·licensing·licensing ideas·licensing products·royalties·Stephen Key
What he’s talking about has been my reality, not necessarily about using experts but, for my business, the value of social media in general. Read his article here. About the author Robin Barr is a business owner, animal lover, information and resources junkie, and a fan of innovation. She’s [...]
23% of teens have their own ATM/debit card, says C&R Research. 17% of parents say they have no problem with a pre-teen using a social media site, up from 8% who felt the same way in 2010, according to Liberty Mutual. 76% of teens take fewer than 11 pictures using their camera phone each week, [...]
Update: If you missed the May 25th live event, here’s the recording. I thought it was very good, well worth watching. A great chance to learn from someone who knows: Cameron Herold received over 5,000 press mentions, helping him to build 1-800-GOT-JUNK from $2 million to $150 million in revenue. This is the same [...]
It’s free and it’s also short notice — tommorrow night, 5/17/11, 6pm PST: The Art of Human Being – How the Power of Resonance Can Awaken the Resourcefulness You Need During Challenging Times. It will be led by Gary Malkin, one of my personal heros, multiple Emmy award-winning composer, producer and transformational speaker. Replays available [...]
Tags:awaken resourcefulness·challenging times·Dr. Clint Rogers·Gary Malkin
Apparently the Smartpen is not a new gadget, although it is to me. I’m taking a class and noticed a student using it. You have to see what this pen does and how it can make your life easier, even a life saver. You can upload your notes and audio (Mac and PC) and, among [...]
